Since our introduction in 2019, Fold has proudly led the way to become the top bitcoin rewards debit card. Initially launched as a simple method to earn bitcoin rewards through gift card purchases, we have now grown into an unparalleled personal finance experience powered by bitcoin. From the infamous spin wheel and its many themes, to adding bitcoin buying and automations, it’s been years of tremendous growth, all while our users have stacked millions of dollars of bitcoin.
It’s high time our look reflects that growth, which is why today we are pressing refresh.
We’re excited to announce that the new and improved Fold App is now your go-to solution for seamlessly managing both bitcoin and dollars.
Here’s how we think the new look and feel of Fold App speaks to this in several ways:
- Your cash, bitcoin, and rewards all sit side-by-side on the homepage so you always know where you’re at.
- The current bitcoin price is always in plain view
- Your account and routing number are easily accessible for bill pay
- Spin and Spin+ have been renamed to Fold and Fold+
- The new look is in line with top-tier personal finance brands
Forget juggling multiple checking accounts and bitcoin exchanges to balance your financial life. Whether you choose to live 100% on bitcoin, or are just getting your toes wet, Fold is now fully set up to be your primary hub for your personal finances with the currency you prefer and the banking features you need.
"The new look has a refreshed brand identity that reflects the peaceful and powerful future of bitcoin." - Lee Gordon, Head of Design at Fold
What’s Next?
With this refresh, we’ve made way for additional benefits coming down the pipeline for Fold+ members (one of which will be announced tomorrow - keep an eye on your inbox!). These upcoming benefits will further encourage the movement to Fold as your primary financial hub, and you will definitely want to be in the Fold+ tier for those moves!
Alrighty then, enough chit chat. Dive into the new app experience and see the difference for yourself!
